we place a lot of emphasis on our culture because we are both a team and a family We want to create an environment that is friendly, warm, and exciting. We encourage diversity in ideas, opinions, and points of view. The best team members have a positive influence on one another and everyone they encounter. We believe that the best teams are those that not only work with each other but also interact with each other outside the office environment. We are more than just a team though -- we are a family. We watch out for each other, care for each other, and go above and beyond for each other because we believe in each other and we trust each other.

Learn not only to not fear change, but to also embrace it enthusiastically, and perhaps even more importantly, to encourage and drive it. We must always plan for and be prepared for constant change. The companies that get into trouble are the ones that aren't able to respond quickly enough and adapt to change. If we want to continue to stay ahead of our competition, we must continually change and keep them guessing. They can copy our images, our shipping, and the overall look of our web site, but they cannot copy our people, our culture, or our service. As long as embracing constant change is a part of our culture, they will not be able to evolve as fast as we can.

It's important for employees to grow both personally and professionally

We believe in operational excellence and realize that there is always room for improvement in everything we do. This means that our work is never done. In order to stay ahead of the competition, we need to continuously innovate as well as make incremental improvements to our operations, always striving to make ourselves more efficient, always trying to figure out how to do something better. We use mistakes as learning opportunities. We must never settle for "good enough" because good is the enemy of great. We set and exceed our own high standards, constantly raising the bar for competitors and for ourselves.